Press release: Leica is new general sponsor for Nordic Light
15 March, 2013
Leica is the new general sponsor for Nordic Light
It is a day to remember in Kristiansund! A new general sponsor has been found for the Nordic Light International Centre of Photography, and its one of the big names in photography. Germany-based Leica produces unique cameras, and has been at the forefront of photography since Oskar Barnack built his first 35 mm camera in 1913.
Famous photographers often have a life-long relationship with their trusty Leica. Some of them, such as Elliott Erwitt, Bruce Gilden, Mary Ellen Mark, Amedeo M Turello, Bjørn Opsahl, Alex Webb, Stuart Franklin, William Klein, Lucien Clergue and Bruce Davidson, have been guests at Nordic Light International Festival of Photography. They describe it as an emotional connection: once you go Leica, you never go back!
Through guest photographers and their work, Leica has had a presence at the Nordic Light exhibitions since it began in 2006, but this is our first formal partnership.
“This will certainly have an enormous effect on Nordic Light and the Centre’s future,” says an overjoyed Anne Lise Flavik, Nordic Light Program Director. “Leica’s international standing is an acknowledgement of what we have worked to achieve. A partnership like this involves a tremendous amount of effort. Now we can concentrate on bringing some of the worlds best visual storytellers to Kristiansund.”
For Leica the agreement means having its photographers featured at the Nordic Light Festival and Workshop Marathon. They will be able to exhibit at events that gather some of the world’s top photographers, as well as many photo enthusiasts.
Katrine Adler-Gjerde, Managing Director at Bresson AS, the Norwegian distributor for Leica, looks forward to the collaboration with Nordic Light. “We are proud that Leica will have an international presence at Nordic Light. This is undoubtedly one of the most influential and important contemporary photo festivals, with a characteristic atmosphere of camaraderie between photographers and visitors. We aim for a long-term collaboration with Nordic Light to promote photography and Leica photographers from Norway and beyond”.
Leica becomes Nordic Light’s fifth general sponsor, joining Sparebank 1 Nordvest, Epson, Japan Photo and Nokia. The next festival runs from 23 – 27 April. Beyond Pixels - Unfestival of Photography runs from 23 – 24 April. All the exhibitions remain on show in Kristiansund throughout the period 23 April – 5 May.
For more information, please contact:
- Katrine Adler-Gjerde (Managing Director, Bresson): firstname.lastname@example.org, Tel: +47 917 97 399
- Anne Lise Flavik (Program Director/General Manager, Nordic Light Events AS): email@example.com, Tel: +47 920 17 130
- Elisabeth B. Bjerkestrand (Press Contact, Nordic Light Events AS): firstname.lastname@example.org, Tel: +47 984 56 335